MyMagic+

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Do you look forward to more of Disney’s next generation advances like “MyMagic+”?

Tom Staggs, Walt Disney Parks and Resorts Chairman, wrote about MyMagic+ today on the Disney Parks blog:

“A major component of MyMagic+ is the new My Disney Experience website and mobile app, which gives guests planning their trip the latest information on all Walt Disney World Resort has to offer. We know that some people like to plan every aspect of their Disney vacation in advance while others like to plan very little, letting their day unfold spontaneously.”

“No matter where guests fall in that spectrum, My Disney Experience gives them the flexibility to plan as much or as little as they’d like to create the exact Disney experience they want. They can book dining and other experiences and reserve times for their favorite attractions, shows and more through an enhanced FastPass system, FastPass+. Once they arrive, they can use their smart phones to spontaneously change their plans in the moment, exploring our parks at their own pace and getting the most out of their visit.”

Articles:

“Disney unveils ‘MyMagic+,’ the centerpiece of its sweeping NextGen technology project” – Orlando Sentinel

“At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales)” – New York Times

One bracelet to rule them all! ^_^ My preciousssss…

If you’ve ever read “Down & Out in the Magic Kingdom”, it seems we’re on our way to what Cory Doctorow wrote as science fiction years ago.

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Here’s a thought: Guys! Guys! MyMagic+ can be abbreviated to MM+! (MickeyMouse) (MinnieMouse)

What are your thoughts on NextGen and MyMagic+ — leave a reply below or follow me (DisneyEcho) on Twitter and leave a comment there!

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3 Responses to “MyMagic+”


  1. 1 LuvMyBuzzards January 7, 2013 at 4:24 pm

    I like the idea. It is very “Big Brother”-esque. But really… I’m a little bit over that. Why? Because if you are on the internet, have FB, have a credit card, get cable tv, log onto wifi that’s not your own… etc etc etc… Big Brother knows where you are, what you’re doing, etc. I am not under any illusion that I have any kind of privacy in the world today. As odd as it sounds… I don’t mind a business like Disney having my information… it’s “regular people” who I don’t want knowing my personal business. For example… don’t publish to the world that I own a gun… but Disney knowing what I purchased and what ride order I chose? No problem.

  2. 2 Disneysandi January 7, 2013 at 7:52 pm

    This would also encourage me to get the tickets as part of a package rather than separately so that it could all be on a bracelet. No cards at all.

  3. 3 Rich Koster April 14, 2013 at 6:23 pm

    You had good taste! ^_^


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