“This is a day I’ve been looking forward to for two and a half years. Every once in a while a revolutionary product comes along that changes everything. One is very fortunate if you get to work on just one of these in your career. Apple has been very fortunate that it’s been able to introduce a few of these into the world. In 1984 we introduced the Macintosh. It didn’t just change Apple, it changed the whole industry. In 2001 we introduced the first iPod, and it didn’t just change the way we all listened to music, it changed the entire music industry.”
“Well today, we are introducing THREE revolutionary products. The first one is a widescreen iPod with touch controls. The second is a revolutionary new mobile phone. And the third is a breakthrough Internet communications device.”
“So, three things: a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough Internet communications device. An iPod, a phone, and an Internet communicator. An iPod, a phone . . . Are you getting it? These are not three separate devices. This is one device. And we are calling it . . . iPhone! Today . . . today Apple is going to reinvent the phone. And here it is!”
Nobody expected what he showed us next:
Watch this video to see and hear the audience’s reaction to this self-deprecating humor, and then the rest of this historic iPhone presentation:
At the end of the presentation, Steve Jobs concluded:
“You know, I didn’t sleep a wink last night, I was so excited about today. We’ve been so lucky at Apple, we’ve had some real revolutionary products. The Mac in 84, the iPod in 2001, and we’re gonna do it again with the iPhone in 2007 — we’re VERY excited about this.”
“There’s an old Wayne Gretsky quote I love — ‘I skate to where the puck is going to be, not to where it’s been.’ That’s what we try to do at Apple. Thank you very, very much.”
In 2010, Steve Jobs introduced yet another revolutionary product, the iPad. There’s no telling what he would have gone on to show us in the years to come if his life hadn’t ended way too soon.
Thank you for changing our world, Steve Jobs. It was our pleasure to accompany you on your lifelong quest to bring us where things would be in the future, not just where they are today. You are deeply appreciated and missed.